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Many organisations have something called a USP. This means they have a:
A. Unique sales position.
B. Unique selling point.
C. Unique sales pitch.
D. Unusual service product.
When a product or service has not been differentiated in the market place then it is best to use:
A. A quick sales strategy.
B. A differentiated targeting strategy.
C. A market segment.
D. An undifferentiated targeting strategy.
When establishing standards of customer service it is helpful if they are specific, measurable, achievable, realistic and:
A. True
B. Time bound.
C. Trustworthy.
D. Tested.
When communicating with a customer using a letter you should:
A. Be courteous.
B. Sign the letter yourself.
C. Read through the letter before sending.
D. All of the above.
When communicating with a customer by writing a letter you should:
A. Never sign the letter yourself.
B. Sign the letter yourself.
C. Make the letter long and interesting.
D. None of the above.